“Lauren Dyogi dreams of building Star Magic into an international talent agency”


Lauren Dyogi shares vision for Star Magic as its new talent management head.

“My dream is also to build Star Magic as an international talent agency servicing international productions.” 

These were the words of Lauren Dyogi as he embarked on a new journey as the head of Star Magic since the beginning of 2021. 

In his interview with Ricky Lo for The Philippine Star, the ABS-CBN executive, who happens to be the Head of Production as well, shared his vision for the talent arm moving forward. 

“What I can bring to the table is the ability to unite TV production and talent development and be more efficient in our processes, especially during these challenging times. I also would like to expand the division, be more aggressive in content creation and digital production,” he remarked.

He added, “My dream is also to build Star Magic as an international talent agency servicing international productions. I would also like to strengthen our partnership with other independent managers and talent agencies.”

Lauren added that Star Magic will also assist artists on content creation. 

“I am committed to the work. To help them fulfill their dreams and attain their fullest potential as artists, industry players, good citizens and human beings. We will also assist in transitioning some artists to different roles in content creation. Some may become producers, writers or even directors. Most importantly, I am very happy that the majority of the original talent managers and handlers of Star Magic are still around to help me,” he said. 

Though he admitted that he is still a newbie when it comes to talent management, Lauren remarked that he is elated to be paving the path for artists to expand their careers. 

“[I’m] quite excited with the prospect of charting career paths for our roster of artists, building their brands, exploring new territories and platforms, as well as to continue discovering, developing and nurturing new talents to stardom,” he remarked.

He added that he is also thankful that he has great mentors to guide him in his new journey. 

READ: Laurenti Dyogi to lead ABS-CBN’s talent management arm Star Magic

“It is also an advantage that I had the best mentors in the industry from Charo Santos-Concio to Malou Santos, the best colleagues and creative minds in the industry, plus very supportive bosses, Sir Carlo (Katigbak) and Sir Mark (Lopez). Of course, Tita Cory Vidanes who has patiently held my hand through all my career changes in the past decade,” he stated. 

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