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Netflix’s latest conquest? Billboard advertising along the Sunset Strip

Netflix in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars, according to ad industry insiders. The billboards, which are concentrated around Sunset Plaza and the Chateau Marmont, are already Netflix-branded, but some still carry ads for other studios and advertisers because of previous agreements with Regency.